SEO Is Not An Expense But An Investment An investment with a high return. By tying in SEO to Web analytics information, you may observe certain keywords having fantastic conversion rates for which you rank just on page # 2 on Google and understand that you’re leaving cash on the table.Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide an enormous return on your modest investment into SEO. When you get it right, it’s why SEO has actually been compared to investing in actual estate– the returns can be genuinely stupendous.

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