Search engine optimization is the method used to make your website “search engine friendly”.This includes:Use of keyword-focused page titlesUse of keywords within a website’s copy (text)The structuring of a web page (internally, the HTML)Use of keyword-focused internal links (links from one page to another within your website)A well-developed internal linking structure (not creating “orphaned” pages, eliminating “broken” pages)The hope behind SEO is that you’ll increase your website’s rank in search engines for your intended keywords. However, in competitive markets, “on page” optimization elements (like I mentioned above) will not get you very far in the major engines.Some things that may help to improve your website’s ranking & positioning in search engines:The age of your domain (older websites get a lot more trust from Google than new ones, and that’s apparent especially in high-competition markets)The types of backlinks (inbound links from 3rd party websites) that your website receives. What works “best” in terms of backlinks will depend on the keyword market you’re catering to.Truth be told, getting other websites to link to yours is the best thing you can do to optimize/market/promote/brand your website – links hold an exorbitant amount of power for improving a website’s rankings. However, don’t ignore the on-page elements I listed at the top because proper on-page optimization should be the foundation on which you base all of your other optimization/marketing on.

Business Location: