I help small-businesses and professional services build more authority, command higher prices, and get results from their content efforts. I don’t believe comments, social shares, and other fluff metrics should be used to measure the success of your content marketing strategy. These numbers do not measure your number one priority… Your ROI. I believe all marketing efforts + the customer lifetime cycle should produce direct results. Branding is a by-product of successful direct content marketing. I measure EVERYTHING. Results are all that matters at the end of the day. I, like Google, believe all content marketing should start with GIVING, then SELLING. My strategy is simple: Brew a Cup of Coffee, Find What Keeps Your Customer Awake Until 3am in the Morning, Write Content That is Psychologically Compelling, Solves Your Customer’s Problems, and Increases Your Authority and Sales. We are a digital marketing agency in Lansing, MI. As a copy and business strategists, we have helped clients in: producing and distributing content to increase traffic and sales, create trust to charge premium prices, and create a profitable business model and customer lifetime funnel Tired of people selling everything BUT results? Start measuring your efforts and producing an ROI for it.

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