I bring over fifteen years of experience in real estate, excellent customer service and a commitment to work hard, listen and follow through. I provide quality service to build relationships with clients and more importantly, maintain those relationships by communicating effectively. As a principal in a real estate investment and development group over the past 15 years, I've been responsible for overall leadership, growth, direction, cash management and strategic planning for several real estate projects, and I know how to maximize positive outcomes for all of the parties involved in the transaction. My projects have included minor-land subdivisions, urban infill projects, affordable housing, condo and townhouse projects, planned developments, tax credits, residential projects, and the only conservation bank in Santa Cruz County. I have worked with Federal, State, County, and City elected officials on land use planning, planned development, zoning, permitting, conservation law, community involvement, and environmental and ecological assessment. I consult with real estate professionals, attorneys, architects, civil engineers, surveyors, financial institutions, investors and contractors to verify design studies, plans and cost estimates; this experience makes me effective in studying and evaluating real estate property, raw land and/or rehab for residential or commercial use. My experience developing available market studies with local, state, and federal planning organizations ensures finding the best use for a property. I collaborate with local green building manufacturers and contractors to implemented sustainable building practices in development projects. I work with residential property seller & buyers as well as builders & developers. My 3 promises: 1. I will be on time. 2. I will be brutally honest. 3. I will do what I say I’m going to do. 3 Things I do for and with my clients: 1. Consult with you…I will make sure you make a good decision at every step in the process. 2. Negotiate for you…This means I will treat your money likes it’s my money. 3. Handle all the Details for you…This means I will ensure the hundreds of steps in the real estate process are handled properly for you. I co-founded a Silicon Valley engineering and technical career fair, publications, and internet company in 1982 and sold it to a national firm in 2000, since then I’ve been working in real estate. I have lived in the Scotts Valley area for 33 years and enjoy my family, hiking, biking, golf, kayaking and guitar. Member Chamber of Commerce and Exchange Club. MARKETING STRATEGIES: Sourcing leads directly from expansive network, High-resolution photography/high quality Production, Comprehensive social media, and traditional media marketing campaigns, Individual property website, Syndicated listing on high-visibility websites, Utilization of the Multiple Listing Service (MLS), Open Houses, E-mail Campaigns. BUYER SERVICES: Personalized guidance to determine your priorities, drawing upon market knowledge and research to find the right solutions, negotiating requests and offers, coordinating contracts and documentation, Delivering support after the sale. SELLER SERVICES: Researching the local real estate market, Preparing, and staging home to sell, Recommending asking price for maximum profit in current market conditions, Identifying the key selling points, Comprehensive, strategic marketing to potential buyers, Negotiating with buyers on your behalf. REAL ESTATE CONSULTING: Selling or Purchasing Property, Single Family Homes, Commercial - Residential, Minor Land Divisions, Planned Unit Developments, Multi-Residential, Infill Projects, Commercial, Apartments, Schools, Ranch, Acreage, Sandhills Mitigation. COMMUNITY SERVICE: Member, Chamber of Commerce, Member, Exchange Club of Scotts Valley, Hitchcock Festival. EDUCATION: REALTOR® License, Certified Residential Specialist, Luxury Homes Certification, Certifies New Home Professional, Short Sales, and Foreclosure Resource, California Clean Energy Certification, San Jose State University. MEMBERSHIPS: Santa Cruz Association of REALTORS®, California Association of REALTORS®, National Association of REALTORS®, Residential Real Estate Council, Realtors Land Institute. AWARDS: David Lyng President's Club Elite, Cover Article in Top Agent Magazine, Who's Who in Real Estate, Most Prominent Agent, Best of Scotts Valley, Broker Agent Certificate of Excellence.

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